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Arranging for the Easy and Cost-Effective Design and Printing of Marketing Brochures

Whatever the attractions of digital marketing, printed brochures have an enduring appeal. Digital impressions fade quickly, but brochures printed on real, physical paper remain around, attracting attention and interest long after they were first picked up. For this reason, many ventures find that investing in quality promotional brochures is an important part of their business, and many more would likely benefit from considering the possibility. Fortunately, the design and printing of marketing brochures today is a simple, cost-effective process.

The Design Stage

Virtually every brochure produced today makes heavy use of the kinds of digital assets that most businesses already possess in quantity for websites and the like. That means that business owners and others who wish to have such brochures made upstart with part of the job already done, a fact which contributes to the affordability of the end product. Most businesses are likewise well-served by widely available templates which make it easy to lay out brochures of particular page counts and general designs. Between these two advantages and the productivity of modern digital layout tools, the design stage of producing a new brochure, whether conducted in-house or out, is often far less expensive and faster than many would think.

Printing Considerations

Similar opportunities exist when it comes to actually producing a brochure which has already been designed. Fast cheap brochures, typically printed on fairly light, matte-finished stock, can be an excellent choice for temporary events where their purpose will be quickly outlived. In many cases, in fact, simple, flat fliers are the best choice for such needs, as they make their points directly and at the lowest possible cost.

Glossy brochures printed on heavier, more substantial stock make great longer-term assets for explaining product lines and similarly longer-lived customer opportunities, as they can be expected to hold up well both in their original homes and wherever they might end up thereafter. On this end of the quality scale, folded brochures are almost always used, as these allow the delivery of much more in the way of information and images of visual interest than with single-page, flat alternatives. A good brochure printing operation will be able to offer a wide range of options fitting into these general categories and will work hard to figure out which makes the most sense for a particular client and usage.