One of the biggest, lucrative inventions and developments in the recent past happened with social media. It is impossible to even imagine of an individual who does not have access to it. Social media relates to all mediums of interactions among people which are created, shared and exchanged in the form of ideas and information in virtual communities and networks. Some of the most prominent and popular social media platforms would be Facebook, Twitter, Instagram, LinkedIn &YouTube.
Social Media as an Advertising Tool
The world of advertising and its landscape has dramatically changed over the recent past years. The change is most visible online. The advertising industry has been able to develop new forms to attract customers in their virtual reality. Researchers have found three main personality traits of social media users which are extraversion, neuroticism & openness. For almost all businesses and marketing executives today, social media advertising becomes the first in their agenda. Depending on different concepts and strategies, decision makers and consultants try to identify the suitable forms of applications, for example from Wikipedia, Facebook, YouTube& Twitter. It is required to also understand that social media has a very direct impact on a company’s reputation, sales and even survival. The impact time happens within a short span of time, sometimes instantly. Therefore, if the ‘manager’ of the particular social media advertising platform is not fully aware of how to engage in it, they tend to avoid using same. This attitude created a void and an opportunity for a stream called ‘social media specialists’ who are trained and educated to deal with the complexity of the system. It is essential for a business to hire a specialist to handle that role which could also be checked from social media advertising Torquay.
Impact and Role of Social Media Advertising
The marketing strategy of any successful business today, includes social media advertising as it has a massive competitive edge. If a business entity does not have a Website, Facebook, Twitter of Instagram or at least one of the aforementioned platforms, it raises a red flag for its consumers and the business itself will miss out on so many marketing and promotional opportunities. One of the key highlights of applying social media advertising is it acts as an interactive response system from which a business receives lot of good insight from its consumers which will help develop their strategies further. Managing social media accounts are cost effective. It is an effective marketing method which helps improve competitiveness of the business and enables to find new customers.
Social Media Advertising vs. Mass Media
While there are certain similarities in social and mass media advertising, there is a key difference between these two mediums. In mass media, the audience is in a passive position whereas in social media the audience becomes the center. In social media there is a unique experience of social collaboration and interaction. This is due to the fact that people are both audience and the content creators.